This was actually one of our blog posts, but we felt this issue is so important that it needed to be on its own page.
Statistics indicate that businesses in the U.S. are losing $50 BILLION a year to employee theft. However, there is another thief that is causing probably DOUBLE that. This thief could be in your company at this very moment. This sneaky thief does not care what color skin or hair you have. This thief does not discriminate what kind of business you are in nor show mercy when you are at your weakest.
Rain or shine, snow or sleet, this thief will continue to take money out of your business EVERY SINGLE DAY. Hell, they’ll steal it right from under your nose even when you’re looking at ’em. All that time you spent training them and even paying someone to get them trained, they’re just back-stabbing sinners taking your money day in and day out.
So who is this darn thief anyway?
Let me introduce you to…YOUR WEBSITE!
Your very own website could be responsible for stealing $2,500/m or MORE out of your business. That’s actually a very modest number. The majority of businesses may be losing closer to $10,000 or $20,000 depending on industry and by having a very unfitting, ugly, outdated, clumsy, cluttered and unfriendly website.
You know what I mean. If your website still has “.html” extensions, you have an 80% chance of having a thief.
If your website:
- is using really old-fashioned flash graphics and other flashy text
- is using more than 7 different colors
- takes longer than 10 seconds to LOAD
- is consisted of mostly centered text and images
- cannot be easily modified without knowing HTML
- is using “.php” file extensions and it’s NOT on a content management system like Joomla or WordPress
Then you have a 90% chance of having an unwanted thief.
They’re considered thieves because they are driving your visitors and customers AWAY. We are in a very technology-conscience society.
We want only the best. We want it fast. We want it instant. Just look at the fitness and health industry. They’re all promising fast results in very little time. Will they deliver? Most likely not. Look at how Facebook.com is worth $96 BILLION dollars. It’s due to REAL-TIME social interaction – we want instant delivery of satisfaction.
Your customers are more mature and educated. They’re visiting your website, researching you and comparing you to other vendors in the same industry of services/products. So if your company looks OUTDATED, so does your products and services.
According to Dr. Brent Coker from the University of Melbourne, “As aesthetically orientated humans, we’re psychologically hardwired to trust beautiful people, and the same goes for websites. Our offline behaviour and inclinations translate to our online existence. As the internet has become prettier, we are venturing out, and becoming less loyal. With websites becoming increasingly attractive and including more trimmings, this creates a greater feeling of trustworthiness and professionalism in online consumers.”
It’s not about having a PRETTY website, but having a professional and APPROPRIATE website. According to Dr. Coker, “The biggest source of frustration is the inability to find relevant information on a website. The best way to stop defection to other websites, and increase loyalty, is to be interesting. Being pretty, but with nothing to say, is not enough.”
Basically, if you’re in the mindset of finding an insurance website designer, a real estate website designer, a nail salon website designer or any focused design group, you’re setting yourself up for failure because your website will look just like any other insurance agent, real estate agent, nail salon and so on.
Let me give you a scenario. There’s 10 black cars and 1 red car. What would stand out to you? The abundant number of black cars or the red car?
OF COURSE THE RED CAR!
Every store/business has to stand out above others in order to get their customers. Every student who wants to be valedictorian has to stand out above others. Every employee that wants to go up the ladder has to… stand out above others.
So if your website does not stand out above others in terms of professional appeal, search engine ranking, social interactivity, or lacks the content/services/prices you will lose the customer.
With all this being said. It’s very likely you’re losing $2,500/m due to a poorly designed website. Question now is… what are you going to do about it and what’s it worth to you to regain that $2,500/m?
Be sure to contact us about improving your website for higher rankings, profits, conversions and sales.