SEO is the acronym for search engine optimization, which is a process of choosing the most appropriate and targeted keyword phrases related to a particular website and its internal pages. This is done in efforts of improving your position in the SERPs (Search Engine Ranking Positions), because the closer you are to the top, the ‘higher’ you rank. The higher you rank, the more likely you’ll have more business. Truth-be-known, ANYONE can optimize a website and prepare it for the search engines and visitors from all around the world. In actuality though, not every one is very good at it. Many people either do it wrong or don’t do it at all and it’s hurting their business more than they know. That’s why there are companies like Keystone. We specialize in increasing your rankings, increasing TARGETED traffic, improving your conversion rates (whether it’s generating a lead or a client), improving efficiency in your company and ensuring your bottom-line is always a more profitable one than it was before we started. Search engine optimization really comes down to being a systematic science. Once you figure out a step-by-step process of approaching this, the system ends up changing. Search engine’s like Google, Yahoo! and MSN are constantly changing their algorithms and you must be able to prepare yourself for the change and go with the flow rather than fall behind. Though there are literally thousands of search engines, there are 5 major search engines you really need to even care about: Google, Yahoo!, Microsoft, Ask and AOL. You can learn more about the December 2008 search engine ranking comparison from comScore’s report. This report reveals how much of the search market each company provided.

Why Is Search Engine Optimization So Important?

Even if you knew nothing about SEO and how it worked, let me ask you something that will get you to understand why it is so important. If you were searching for some running shoes to purchase online, what sites are you more willing to purchase from? The first 1-3 sites you see or the 4+ sites? Right, chances are you will buy your running shoes from the websites that showed up in position number 1-3. That is because they are the most “relevant” to what you searched for and also happened to be the first few sites you visit. We’re In A World of “Instantly.” People want to instantly have their money, instantly have better health, instantly have a new home, instantly be sexy and instantly have their shoes. People will always want things faster and faster. And that means they’re not going to be digging into pages and pages of search engine results. It’s obvious that if you’re in business, you’ll make more money the higher you rank for whatever keyword that is most relevant to your website/pages. To learn more about search engine optimization, you can read our blog entries on SEO or get more advice from Google’s webmaster guidelines. Just fyi, you shouldn’t have to subscribe to anyone’s newsletter to download Google’s SEO starter ebook. Just click on the link provided.

Search Engine Optimization Is Fun And Rewarding

SEO/SEM can really be fun and rewarding if you know how to do it. If you don’t, it can be quite frustrating. You could have the best looking website with the best products and services in your industry, but unless your on-site and off-site optimization is done properly you could actually be losing business. There are times we point out to our clients where they’ve lost $200,000 to $300,000 simply because of poor optimization or poor design. You can also learn more about our concepts on web designing from our blog entries. We can help you save money and make more money at the same time. All you have to do is submit a free analysis request. Even if you don’t qualify, due to our qualification process, we will still provide you with a very thorough and detailed analysis of your current/future business. Our report would point out your current status in the search engines, the flaws on your website and things that could be done to improve. It sounds like there wouldn’t be much, but once we actually begin to write up the report, it covers 2-3 pages of critical information for your business. In fact, we’ve broken down our process below so you’ll see how thorough we are.