SEOSearch Engine Optimization and Marketing are NEVER a set-and-forget business. Anyone that tries to tell you that is is doesn’t know what they are talking about and should be avoided like the plague.

There are a lot of websites out there but how many of them are attracting the number of people that they should and are then converting them into customers?

If you would like to find out more about web traffic to your site, visit wikipedia.

How many business owners get responses from their site? A few will say “Yes – heaps”, but sadly, a majority of them will say – “not many”. Keystone Internet Solutions have a professional team that will make any online business work.

I like the story of the man who had a dream of selling brand name fashions at ridiculous prices. As part of his project, he built a fantastic premises, got the top interior designers to “get the look” and spent a fortune on fixtures and fittings. The grand opening day arrived and – nobody came.

Why? Because he spent all of his money making the store look great and nothing on telling his customers where to find him. Even those few that did find out where he was discovered that the store was too difficult get to. It is like that with websites. A business can spend Thousands of dollars creating an online store, but if it is not where customers can find it, it will not make any money.

We have talked elsewhere about the importance of the right Web Design and why Search Engine Marketing is essential to your success but one thing we do need to talk about is that the search engines, especially Google, keep changing the rules. In addition to that online marketing is an ever-changing mosaic that can jump up and surprise us with new innovation and ideas.

Eric Schmidt, Executive Chairman of Google is quoted as saying “The Internet is the first thing that humanity has built that humanity doesn’t understand, the largest experiment in anarchy that we have ever had.”

Therefore getting it right today is important but no less essential is getting it right tomorrow. At Keystone we have included a marketing and managing solution that is lways ready to discover and adapt to the changing face of business on the internet.

Monitoring

Our monitoring service is split up into two groups – SEO and PPC. This service is obtained only after a website or PPC campaign/account has been completely optimized. This service basically gathers data about your website/campaign on a monthly basis and sends you a report. Our monitoring services provides the following:

  • Send you a report on changes in your SERPs/CPC (with explanation of the changes).
  • Report new keyword rankings your website was found with (indication of keywords to target).
  • Report industry trends you should look out for (changes in the SE that will effect you).
  • Make suggestions of keywords you could go for organically and through paid listings.
  • We also spend time building back-links and one-way links. More info below.

Aside from the 2 groups, our monitoring services are also split into 3 levels. Each level allows us to perform SEM (search engine marketing) to your websites with a certain number of hours. This is where we constantly work on building back links and one-way links to improve your popularity and SERPs. Level 1 consists 6 hours, level 2 consists 18 hours and level 3 consists 36 hours. To view our rates for the monitoring services, please view our rates and terms page.

Managing Service

With our managing service, we not only monitor and send you the reports  mentioned above, but we’re also able to take action and let you know what was done. This saves you the time and hassle from dealing with these things, which allows you to do what you do best – running your business. To view our rates for the monitoring service, please view our rates and terms page.

Keystone Internet Solutions – Web Development and Positioning at its very best