How a Celebrity Can Help Your Marketing

One of the oldest small business marketing tips, or for any size business really, is the saying “Celebrities Sell” coined by Andy Warhol, to find some interesting information on this subject visit Wikipedia – Celebrities Having someone who is well known in your community endorse your products will  raise awareness of your advertising campaign. We have all grown up knowing that celebrities are paid a lot of money to represent a particular product or business. Click on the link to know all about the power of celebrity endorsement and to see some of the famous celebrity endorsements supplied by the Brisbane Times….

Search Engine Marketing (SEM)

Search Engine Marketing (SEM) entails optimization of your website and also includes social marketing. It markets your website in every form to gain rankings. Search Engine Optimization (SEO) is quite a mouthful, but it basically means your website is “Optimized” for the search engines. The Dictionary defines Optimized as: op·ti·mize [op-tuh-mahyz] 1.    to make as effective, perfect, or useful as possible. 2.    to make the best of. 3.    Computers – to write or rewrite (the instructions in a website) so as to maximize efficiency and speed in retrieval, storage, or execution. 4.    Mathematics . to determine the maximum or minimum values of a specified function that is subject to certain constraints. 5.    to be optimistic. What does this mean to you? If you have a website, you want people to find it right?  Unfortunately there are literally millions of sites within the search engines date…

Black Hat SEO – Is It The Way to trick Google?

For all website owners who believe that it can’t be all that difficult to somehow trick Google into pushing their website up the rankings, there’s some not so good news up ahead. Tricking Google is, well, tricky and it’s getting trickier by the day with Google setting up new algorithm updates to defeat black hat SEO tactics. The buzz doing the rounds is that all search engines, including of course Google, are going all out to crack down on black hat SEO (illegal) methods. With the stringent measures that are being put in place, getting to the top of the…